Finally, there are a number of different organizations actively engaged in campaigns to dispel animal rights misinformation. I think the most effective ad I’ve seen yet is that being run by the Center for Consumer Freedom (formerly Guest Choice Network).
So far, they have run three separate ads, two of which were designed to clearly parody ads by People for the Ethical Treatment of Animals. My favorite features a young, smiling girl holding a cat. Along the right side of the ad is a quote by Bruce Friedrich saying, “It would be great if all the fast-food outlets, slaughter-houses, these laboratories and the banks who fund them exploded tomorrow.” The punch line is at the bottom of the ad — “Peta: Not as warm and cuddly as you thought.”
That’s an extremely effective ad — my hat goes off to whoever came up with the idea. Hopefully we’ll be seeing a lot more ads like that.
Center for Consumer Freedom has versions of all three of its ads available on its web site here.
Source:
Recent Advertising Campaign. Center for Consumer Freedom, January 14, 2002.