Back in October 2009, Blizzard sued Alyson Reeves over the private World of Warcraft servers she offered through her company, Scapegaming. On August 10, Blizzard won a default judgement against Reeves/Scapegaming and was awarded $88.5 million.
Now World of Warcraft private servers are fairly common, and some are fairly interesting variants that do things Blizzard would never be able to do and remain commercially viable (for example, running servers that replicate what the game was like before the Burning Crusade/Wrath of the Lich King expansions). For the most part, Blizzard doesn’t appear to have gone after private servers in general, presumably because they serve an extremely small niche market.
But unlike most private servers, Reeves/Scapegaming was run as a for-profit business that made (apparently a lot of) money off of microtransactions for its private servers. That’s just asking to be sued into oblivion.
Hopefully this won’t lead to a wholesale backlash by Blizzard going after every private server out there, but given Activision’s pressure to monetize, monetize, monetize across all of their products, it seems more likely that the days of openly running WoW private servers are numbered.
Update: here is a 1.3mb PDF version of the original complaint filed by Blizzard against Reeves. In it, Blizzard alleges that Reeves/Scapegaming collected approximately $1.5 million in donations from players accessing its private servers
Coincidentally, the announcement came shortly after Upper Deck reached a settlement with Konami over the Yu-Gi-Oh! trading card game. Until December 2008, Upper Deck had been the distributor of that game outside of Asia. But Upper Deck got caught printing hundreds of thousands of counterfeit cards.
Konami pulled no punches in its press release announcing the settlement,
“This entire situation came as a huge shock to us. As a company that has based their entire business model on producing authentic entertainment and sports licensed products, Upper Deck went against their very core beliefs by counterfeiting Yu-Gi-Oh! TCG Cards,” commented KDE’s Vice President of Card Business Yumi Hoashi. ”It was very disheartening to learn that a trusted business partner would take these actions to dupe us and the Yu-Gi-Oh! TCG community.”
The litigation began in October 2008, when KDE discovered that counterfeit cards from the Yu-Gi-Oh! TCG were being sold in Toys “R” Us stores by a sub-distributor for Upper Deck. KDE filed suit, and the sub-distributor told KDE that the counterfeit cards were supplied by Upper Deck.
“As a leading company in this card industry, Upper Deck should have known more than well that counterfeit activities would irreparably harm the trust of Duelists and the integrity of the Yu-Gi-Oh! brand,” said KDE’s Hoashi. Upper Deck initially denied those charges and issued press releases announcing that any suggestion that Upper Deck would be involved in counterfeiting activity is “absurd.”
Failing to own up to its actions, Upper Deck sent out a press release on January 29, 2010 stating its satisfaction with the settlement and how the judge ruled against KDE in several areas. The ruling that United States District Judge Valerie Baker Fairbank made on December 23, 2009 was simple. She ruled that Upper Deck violated trademark, copyright and unfair competition laws by counterfeiting Yu-Gi-Oh! TCG cards.
Blizzard didn’t cite the Konami dispute as its reason for dropping Upper Deck, but certainly any company interested in maintaining its brand would want to think twice (or three or four times) before doing business with Upper Deck after its behavior with the Yu-Gi-Oh! game.
The loss of the license also extends to the World of Warcraft collectible miniatures game.
Subject: World of Warcraft — Account Closure Notification — Exploitative Activity Found
English speaking customers: Please refer to the start of this mail
Para los clientes españoles: Por favor vayan hasta el fin de este correo electrónico
***Notice of Account Closure***
Account Name: BRIANCARNELL
This account was closed because one or more characters were identified exchanging, or contributing to the exchange of, in-game property (items or gold) for “real-world” currency. This exchange process negatively impacts the World of Warcraft game environment by detracting from the value of the in-game economy.
Even if this behavior is the result of a third party accessing the account instead of the registered user (for example, a friend, family member, or leveling service) then the account can still be held responsible for the penalty because of the impact it had on the game environment.
We’ve found the above behavior is many times directly related to groups responsible for compromising World of Warcraft accounts; we take these issues very seriously. To better understand our position against exploitative activity and the risks involved, please review this article: http://www.worldofwarcraft.com/info/basics/antigold.html
For any disputes of this action, please visit the Exploitative Activity FAQ and Contact page here: http://us.blizzard.com/support/article/exploitfaq
My first thought was that this email was itself some sort of phishing attack, so I logged into my Battle.net account. Well, I tried to log into my Battle.net account, but was told that it had been shut down for exploitative activity.
Now I’m a very casual World of Warcraft player who pretty much sticks to soloing (I’ve been in one instance in 5 years of playing). Especially since the last two expansions, obtaining gold is trivial so I’m not even sure who the market is anymore for gold selling.
Anyway, since I hadn’t actually bought or sold any gold, the obvious conclusion was that someone had hacked my account. I always run anti-virus software, firewalls, etc., but someone probably managed to keylog me on a machine where I checked in to show someone the Armory.
My next reaction was a bunch of expletives. I’ve got more than 3,000 hours invested in the characters on that account and to some extent playing World of Warcraft is almost part of my lifestyle, not just another game. I simply can’t imagine not playing WoW or some successor to it at this point.
So I hit the link to appeal and explain that I’ve been playing for 5 years, never bought or sold gold, and as they can tell if they look at my account am a fairly casual player who just wants his account back. To Blizzard’s credit it took less than 24 hours for me to get the following reply:
Subject: World of Warcraft – Account Recovery Instructions
To protect your privacy and security, we have temporarily disabled this account. Any recurring subscriptions have been suspended to prevent further monetary charges. In order to regain access to the account, you must complete the steps below to secure the account and your computer.
Please keep this email for your reference until the account recovery process has been completed.
STEP 1: SECURE THE ACCOUNT, YOUR COMPUTER AND YOUR EMAIL ADDRESS
Account compromises most often occur when a player shares login information with an unauthorized third party or plays on a computer that has a virus, Trojan, or key-logger. We recommend you read and apply the following tips to protect yourself and the account.
- Unauthorized Account Access Policy: http://us.blizzard.com/support/article/20460
- World of Warcraft Account Security: http://us.blizzard.com/support/article/20572
- Computer Security: http://us.blizzard.com/support/article/21118
- Email Address Security: http://us.blizzard.com/support/article/28585
STEP 2: RECOVER THE ACCOUNT
We now provide a secure website for you to verify that you have taken the appropriate steps to secure the account, your computer, and your email address. Please go to this site and follow the instructions:
STEP 3: VERIFY YOUR SUBMISSION WAS RECEIVED
We will contact you with further instructions once we have received and processed your submission. If you do not receive a reply within 5 business days of submitting this form, please resend it from the address listed above.
Please be aware that if unauthorized access to this account continues after the recovery process is complete, it may lead to further action against the account.
Whew. I took a couple weeks to get my account back, however. Even though I was fairly sure my personal laptop (the only machine I actually play World of Warcraft from) wasn’t compromised, I wasn’t about to take any chances. I wiped the hard drive and reinstalled Windows. Then along with the anti-virus/firewall package, I also added Secunia to help with keeping track of problems like unpatched versions of Adobe crapware.
Once I was certain my machine was exploit-free, I recovered my Battle.net account and then added a Mobile Authenticator to the account. Fortunately for me, a few weeks ago Blizzard added a Mobile Authenticator app for Android, so I could have that on my Nexus One (I’ve actually got several of the standalone authenticators, but worried before that I would lose them).
Now I was finally ready to log into my WoW account…where I found myself suspended in mid-air and watch while I fell to my death.
Whoever hacked the account must have been seriously disappointed. They took about 800 gold and cashed in about 20,000 honor points for some gems (which were still in my inventory). The only thing I was really annoyed at was they sold off all my Gigantique Bags and Portable Holes. I thought about petitioning to have that gear restored, but decided not to since, again, gold is so easy to come by in the game these days.
Some developers of add-ons for World of Warcraft were so angered by Blizzard’s new policy essentially forbidding the creation of add-ons that are commercial or feature in-game donation buttons that they have pulled their add-ons from public distribution. This includes some very popular add-ons, such as Outfitter, QuestHelper, and Group Calendar.
John Stephen, the developer of Outfitter, posted at WoWInsider on why he ended public distribution of Outfitter,
1) I’ve never charged for or advertised in my addons and I don’t want donations. I don’t care if this “must be free” policy has been around for years in the gaming community, it’s still wrong and it’s abusive of the time and energy it takes to develop and support a major addon. Even the open source community has accepted the “pay for support” model as a viable way to provide free software, but even that is forbidden by the new policies (can’t charge for addon-related services).
2) I’m not asking anybody to stop using their existing copies of my addons. Also, I’ve been on the PTR prior to this and Group Calendar and Outfitter both seemed to work just fine with 3.1 so far.
3) I’m not stopping development, I’m stopping public distribution. I still have my addons available on my site and I don’t mind if you want to re-distribute them to your friends and guildies via email or a private download section on your guild’s site.
4) I’m waiting to hear Blizzard’s response to all of this. If the developers who need or desire compensation for their time are happy with the outcome, then I’m happy. None of this policy change directly affects my work, but it does affect my sense of right and wrong.
Just more Blizzard heavy handedness toward the WoW community. In general, Blizzard has not had to pay any price for its past mistakes and errors because the game is so damn popular no single blunder has ever cost it any revenue. Only when game related policies — such as the brief ban on GLBT guilds — have percolated beyond the gaming press and into mainstream media has Blizzard had to reverse itself.
But in the case of add-on developers Blizzard has, to a large extent, relied on people essentially donating their time in non-commercial projects to create UIs for WoW that work for a wide variety of people. And now, Blizzard is turning around and giving the finger to those same folks who have been providing third party support and enhancements for WoW.
As usual, when Blizzard strays from actual game development its policies and pronouncements tend to be beyond stupid.
Last year I mentioned Blizzard’s physical token authenticator, which was an effort to crack down on theft of World of Warcraft accounts. I actually ended up ordering one of these, but never actually enabled it because it would be another device I need to keep track of and I’d probably lose it the day after I enabled it.
So it’s good to hear that Blizzard has another approach planned for the authenticator — putting an authenticator on popular mobile devices such as the iPhone,
What is the Battle.net Mobile Authenticator?
The Battle.net Mobile Authenticator is an optional tool that offers Battle.net account users an additional layer of security to help prevent unauthorized account access. This includes World of Warcraft players who log in to the game using a Battle.net account. The Authenticator application itself is a small program that you install and access on your cell phone or mobile device.
That’s a placeholder page and no app is available yet (in fact, Blizzard is still working on the transition to Battle.Net accounts for all their games), but that sounds a lot more usable than keeping track of the tiny authenticator.
Blizzard recently updated its UI Add-On Policy for World of Warcraft with the intent of pretty much banning any commercial WoW add-ons.
1) Add-ons must be free of charge.
All add-ons must be distributed free of charge. Developers may not create “premium” versions of add-ons with additional for-pay features, charge money to download an add-on, charge for services related to the add-on, or otherwise require some form of monetary compensation to download or access an add-on.
. . .
4) Add-ons may not include advertisements.
Add-ons may not be used to advertise any goods or services.
5) Add-ons may not solicit donations.
Add-ons may not include requests for donations. We recognize the immense amount of effort and resources that go into developing an add-on; however, such requests should be limited to the add-on website or distribution site and should not appear in the game.
In general, this is an awful idea. I can see Blizzard’s desire not to have in-game solicitations of donations and/or advertising. Among other things, I assume you’d get a lot of people installing add-ons that include this and then complaining that it’s all World of Warcraft’s fault and/or generating support calls that are really due to an add-on.
But the blanket ban on charging for add-ons is stupid. Blizzard should set the parameters for what’s allowed (like “no in-game advertising”) and then leave well enough alone. As long as an add-on complies with all the rules, who cares if there’s some uber-useful mod that the creator charges a small fee for?
This would be a bit like Microsoft saying it is fine for developers to create free macros for Excel, but nobody is allowed to charge for said macros.
With this change, Blizzard is apparently targeting the folks behind mods like Carbonite which offers a free quest helper add-on, and a more advanced premium version to people who sign up for a paid membership to the Carbonite website. Clearly a lot of work has gone into Carbonite, and why shouldn’t its developers be able to charge players for their efforts?