After last week’s XFL ratings were released, there were a number of stories with quotes from Vince McMahon and Dick Ebersol trying to spin the low ratings. I wonder how they’re going to spin the fact that the overnight ratings for this weekend’s game on NBC was a dismal 2.9.
Of course that rating couldn’t have been helped by a low-scoring game played under ugly weather conditions. NBC says it is definitely committed to a two year run, but look for chinks in that commitment. The other day McMahon was quoted to the effect that it might take a year longer than he thought for the league to hit profitability.
A good sign of a sinking ship is the rats lining up to jump off. Honda already decided against any further involvement with the XFL (Honda blamed the in-your-face attitude, but the low ratings probably had more to do with it).
The way things are going, by the middle of the XFL season (mid-March), ratings might be hovering closer to the 2.0 level and at that point NBC might be better off with their former Saturday Night Movie format.
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